The practical guides
Good alternatives
start with a purpose.
Understand the decisions, then keep drafts and context together.
Good alternatives
The practical guide
Write for the image’s job ↗
A photograph can need different alternatives on different pages.
The practical guide
Decorative is a deliberate choice ↗
An empty alternative differs from a missing attribute.
The practical guide
Go beyond a visual inventory ↗
Controls and data graphics need purpose-aware review.
The practical guide
Hand off a batch carefully ↗
Choose a manifest, a report or reviewed snippets.